The 27th Annual Rx Club Show, the leading advertising fair in the world of healthcare, was held at the end of 2013 in New York City. The jury, comprising internationally renowned publicity agents and professionals from the pharmaceutical industry, granted DENTAID an Award of Excellence for its DENTAID Nanotechnology^® 3D audio-visual piece. 

The Rx Club is a show that annually gathers hundreds of communications campaigns specialised in healthcare from different countries around the world, and which only awards the most innovative and original creations. 

The award-winning video, developed by DENTAID in collaboration with HC BCN, is characterised by its high quality, real 3D image showing how DENTAID nanorepair^® technology works. 

DENTAID nanorepair^® technology is an innovative hydroxyapatite nanoparticle-based technology with applications in tooth whitening and in the treatment of dental sensitivity. This state-of-the-art technology forms part of DENTAID’s most recent product launches: Desensin repair^® and VITIS^® whitening. 

This is a revolutionary invention that ensures the repair of tooth sensitivity and restoration of the natural white colour of teeth. DENTAID’s research has put the company in the international lime-light time and again on all levels – this time through communications. 

You can view the video on DENTAID’s Dentaidtube channel: http://www.youtube.com/user/ Dentaidtube