DENTAID EXPERTISE
News for dentistry professionals
DENTAID wins two ASPID awards
09 Nov 2011
DENTAID takes another step as pioneer in social networks and soars with an ASPID for the best social networking campaign directed to professionals.
This Award granted at the ASPID 2011 is just a reminder that DENTAID, whose presence extends throughout a multitude of platforms (i.e. Facebook, Twitter, YouTube, Slideshare, Flickr, LinkedIn and Picasa) is a leader in the diffusion of information to dental and pharmaceutical professionals.
DENTAID also won a Silver ASPID award in the category of “Consumer/patient-directed campaigns”. The main objective of the winning campaign - “VITIS, because your mouth is as unique as you are” – was to convey values of specialisation, innovation, proximity and product variety to the different VITIS targets. To meet this goal, different marketing actions were created both on and off-line and mainly directed to the consumer.
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