The Desensin^® winter campaign invites consumers to have a cup of coffee or hot chocolate without suffering the discomforts of tooth sensitivity. 

This year, Desensin^® is celebrating its 30th year, and we want to continue celebrating with you and your customers. 

The “Desensin, 30 years of good sensations” campaign flooded pharmacies during the spring and summer months with a variety of materials meant to raise awareness among persons with tooth sensitivity, that there is a solution for their sensitive teeth that allows them to enjoy summer pleasures like eating ice cream or lemon aid any time. 

During the coldest months, tooth sensitivity can also occur when consuming hot food or drinks, which can cause discomfort or pain. For this reason, the new Desensin campaign comprises display materials inviting consumers to have a cup of coffee or hot chocolate without worrying about tooth sensitivity. 

DESENSIN^® PRODUCT LINE 

The Desensin^® product line for fighting tooth sensitivity includes: 

Desensin^® repair
Toothpaste and mouthwash: dual-action desensitiser with DENTAID nanorepair^® technology, which repairs tooth enamel from the first application. 

Desensin^® plus fluoride
Toothpaste and mouthwash: progressive desensitising action, from the potassium nitrate in its formula, and gingival protective action, from its remaining components. 

Desensin^® plus gel
Fast-acting for sharp pain. 

Desensin^® soft
Specific brush for sensitive teeth.