To get closer to the consumer, why not go straight to where he/she is?: in cyberspace.

Internet is here to stay – with that everyone agrees. Can you even imagine the world without internet? Internet is where we read the news, share pictures, find out what our friends are doing, listen to music and see movies… It’s all on the internet!!

So, of course, VITIS just had to be there. Recently, VITIS made its debut through a series of digital actions. Thanks to the resources offered through web 2.0, we can give consumers advice, listen to them, talk to them and make it easier for them to choose the right products.

First of all, VITIS has created its own webpage: www.vitis.es – a place where all information can be found regarding the brand’s toothbrushes, toothpastes, mouthwashes and dental floss/tape.

A simple interactive test allows viewers to choose the VITIS product that best suits their individual needs.

The test leads the viewer to the product that best suits his/her specific, individual needs, reminding him/her that we are all different and that VITIS has the answer for each and every mouth. The webpage also offers a complete glossary with definitions of the most common oral health-related words, from abrasion to xerostomia. In the section “Take care of your mouth”, Dentaid experts explain the right way to take care of your mouth through educational videos. And in the “Promotions” section, you can check out the prizes and drawings being held to motivate pharmacy shopping.

A blog – always up-to-date

VITIS also recently launched its blog: www.bocasvitis.com, with innovative proposals on different issues related to the mouth:

In good taste: gastronomic proposals and unique restaurants.Pucker up: tips on seduction that will surprise you and the ones you seduce.Jaw drop: interesting news about the voice and mouth.Word of mouth: Top cultural news.